EA Sports Goes Massive

Today, Microsoft-owned Massive and Electronic Arts announced that five titles will be incorporated into the Massive Network. This includes Nascar 08, NHL 08, and Skate for Xbox 360 and Madden NFL 08 and Tiger Woods PGA Tour 08 for PC and Xbox 360. These titles will all receive a variety of dynamic in-game ads. "EA is committed to providing both great entertainment experiences for gamers and effective advertising solutions for brands and marketers," said Shelby Cox, EA's senior director of in-game advertising. "Massive has proven its ability to deliver relevant ads in a seamless, nondisruptive way that enhances the realism of the game environment. We look forward to building on the strong progress we've made to date."

"We're thrilled to be EA's trusted partner for dynamic in-game advertising for these products," said Cory Van Arsdale, CEO of Massive. "The addition of EA's leading titles to our network represents a tremendous opportunity for brands targeting the youth demographic and sends a clear message that in-game advertising has arrived as a compelling medium for marketers."


by David Radd
SOURCE:gamedaily.com

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